{"id":1313,"date":"2016-02-22T11:31:12","date_gmt":"2016-02-22T10:31:12","guid":{"rendered":"https:\/\/www.vilija.sk\/kysucke-pekarne\/?page_id=1313"},"modified":"2016-04-06T08:52:19","modified_gmt":"2016-04-06T07:52:19","slug":"obchodna-znacka","status":"publish","type":"page","link":"https:\/\/www.vilija.sk\/kysucke-pekarne\/o-spolocnosti\/obchodna-znacka\/","title":{"rendered":"Obchodn\u00e1 zna\u010dka"},"content":{"rendered":"<h2><span style=\"color: #333300;\"><strong>Vznik obchodnej zna\u010dky Vilija<\/strong><\/span><\/h2>\n<p><span style=\"color: #333300;\"><strong>Po ne\u017enej revol\u00faci\u00ed pre\u0161la na\u0161a spolo\u010dnos\u0165 viacer\u00fdmi zmenami, z\u00a0ktor\u00fdch najd\u00f4le\u017eitej\u0161ia bola v\u00a0roku 1995 privatiz\u00e1cia priamym predajom. Nov\u00fdm majite\u013eom sa stala s\u00fakromn\u00e1 spolo\u010dnos\u0165 IPEKS spol. s\u00a0r.o., ktor\u00e1 vytvorila od 1.1.1996 v\u00a0\u010cadci nov\u00fa akciov\u00fa spolo\u010dnos\u0165 s\u00a0n\u00e1zvom Kysuck\u00e9 pek\u00e1rne, a.s..\u00a0 Nov\u00ed majitelia h\u013eadali n\u00e1zov obchodnej zna\u010dky v\u00fdrobkov, ktor\u00e1 by bola v\u00fdsti\u017en\u00e1 a\u00a0z\u00e1rove\u0148 typick\u00e1 pre n\u00e1\u0161 kraj. N\u00e1vrhov bolo dos\u0165, v\u00fdber nebol jednoduch\u00fd, ale najviac zarezonoval n\u00e1zov \u201eVilija\u201c, \u010do je na Kysuciach \u201e\u0160tedr\u00fd de\u0148\u201c\u00a0 (p\u00f4vodne vigilija). Tak sa za\u010dala budova\u0165 na\u0161a obchodn\u00e1 zna\u010dka pek\u00e1rskych a\u00a0cukr\u00e1rskych v\u00fdrobkov. Aby nebola na\u0161a zna\u010dka pou\u017e\u00edvan\u00e1 in\u00fdmi v\u00fdrobcami, po\u017eiadali sme 15.2.1996 o\u00a0z\u00e1pis ochrannej zn\u00e1mky na \u00darade priemyseln\u00e9ho vlastn\u00edctva Slovenskej republiky. Osved\u010denie o\u00a0z\u00e1pise alebo z\u00edskanie ochrann\u00e9ho ozna\u010denia (Vilija \u00ae) bolo 10.9.1999.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-content\/uploads\/2016\/02\/logo.jpg\" rel=\"shadowbox[1313]\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1360 aligncenter\" src=\"https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-content\/uploads\/2016\/02\/logo.jpg\" alt=\"logo\" width=\"500\" height=\"184\" srcset=\"https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-content\/uploads\/2016\/02\/logo.jpg 1146w, https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-content\/uploads\/2016\/02\/logo-300x110.jpg 300w, https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-content\/uploads\/2016\/02\/logo-1024x376.jpg 1024w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vznik obchodnej zna\u010dky Vilija Po ne\u017enej revol\u00faci\u00ed pre\u0161la na\u0161a spolo\u010dnos\u0165 viacer\u00fdmi zmenami, z\u00a0ktor\u00fdch najd\u00f4le\u017eitej\u0161ia bola v\u00a0roku 1995 privatiz\u00e1cia priamym predajom. Nov\u00fdm majite\u013eom sa stala s\u00fakromn\u00e1 spolo\u010dnos\u0165 IPEKS spol. s\u00a0r.o., ktor\u00e1 vytvorila od 1.1.1996 v\u00a0\u010cadci nov\u00fa akciov\u00fa spolo\u010dnos\u0165 s\u00a0n\u00e1zvom Kysuck\u00e9 pek\u00e1rne, a.s..\u00a0 Nov\u00ed majitelia h\u013eadali n\u00e1zov obchodnej zna\u010dky v\u00fdrobkov, ktor\u00e1 by bola v\u00fdsti\u017en\u00e1 a\u00a0z\u00e1rove\u0148 typick\u00e1 pre<\/p>\n<div><a href=\"https:\/\/www.vilija.sk\/kysucke-pekarne\/o-spolocnosti\/obchodna-znacka\/\" class=\"button\">Pokra\u010dova\u0165<\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"parent":37,"menu_order":13,"comment_status":"closed","ping_status":"open","template":"page-templates\/subpage.php","meta":{"footnotes":""},"class_list":["post-1313","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-json\/wp\/v2\/pages\/1313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-json\/wp\/v2\/comments?post=1313"}],"version-history":[{"count":15,"href":"https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-json\/wp\/v2\/pages\/1313\/revisions"}],"predecessor-version":[{"id":1744,"href":"https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-json\/wp\/v2\/pages\/1313\/revisions\/1744"}],"up":[{"embeddable":true,"href":"https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-json\/wp\/v2\/pages\/37"}],"wp:attachment":[{"href":"https:\/\/www.vilija.sk\/kysucke-pekarne\/wp-json\/wp\/v2\/media?parent=1313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}